THE TRUTH WILL SET YOU FREE
Motivation for patients to get the help they need
BROCHURE
Patients with angina experience extreme pain and fear of their next attack, which in turn lead them to downgrade their lifestyles, often avoiding the people and activities they love the most. Our campaign featured real patients discussing their experiences and encouraging others with angina to open up with their cardiologists, who were significantly unaware. Placed in waiting rooms and exam rooms, this brochure included tools and language for use during their doctor visits, stories from real patients about their struggles with angina, and inspiration about how to move beyond the limits of current treatments.
WEBSITE
In collaboration with patient advocates, we created an information portal for patients with angina, including downloadable tools, emotive videos of real patient stories, and the opportunity to enroll in a CRM program. A YouTube channel complemented the website content. This website won a Webby Award.
EDUCATIONAL VIDEO
We developed this approachable animation to help patients understand why they are having chest pain and distinguish between stable and unstable angina.