THE NEXT-GENERATION CAMPAIGN
Modernizing an existing brand
HCP CAMPAIGN
The Adcetris team knew the brand had more to offer than current usage would imply. A new creative platform was needed, one that would express the confidence and optimism of this novel, exciting advance in the treatment of challenging lymphomas.
PATIENT CAMPAIGN
Young people were hit the hardest and had the best chance at responding well to treatment. We needed a creative platform that would speak to their sensibilities and let them know that Adcetris is on their side with the empathy and information they need.
EDUCATIONAL HUB
To help newly diagnosed patients and those with a recurrence find the reliable information they need, we collected links to all the major resources in one place, and organized the information in ways that research told us would be most useful to patients.
