Repositioning an agency for the future
GETTING READY TO GROW
A NEW STRATEGIC FOUNDATION
RHMM leadership needed a new platform they could use as they entered a 5-year plan for growth. Their culture was strong, their values were clear, and they were ready to take things to the next level. My plan started with interviews of key stakeholders, reviewing existing marketing materials, examining the competition, and working closely with the founder and her VP of client services to determine their new differentiating positioning statement. We then had a workshop with her team to uncover their persona, and I crafted a new brand narrative, telling the unique story of RHMM and the value it brings to its customers.
Contents of RHMM Brand Narrative:
Heritage
Purpose, Values, Culture
Positioning Strategy
Personality and Tone of Voice
Messaging Platform
ADVERTISING CAMPAIGN CONCEPT
RHMM had found that biotech, pharma, and device leaders weren’t able to maximize the value of their strategic partnerships because shallow services sent them looking for new partners. This unfortunate situation left them repeatedly starting over with new agencies, wasting their valuable time and energy. RHMM met a unique need in the market for a communications agency that provides the human connections and deep inquiry that make unique and impactful solutions possible, while also having the insight and experience to help clients navigate the complex healthcare environment. Their single-minded position was: RHMM creates enduring client alliances that build success upon success.
WEBSITE
Using the Brand Narrative as the foundation, and in partnership with a super-star designer and developer whom I brought on the team, we created this dynamic and intriguing website to encourage biotech, pharma, and device leaders to contact RHMM for a consultation. To get the full experience go to RHMMinc.com.
