NEUTROPHIL BOOSTER
Proven protection, now at home
PATIENT VIDEO
When Neulasta Onpro launched, patients no longer had to come back to the clinic the day after chemo for their life-saving injection. Instead, they could receive it in the comfort of their home, with the people they love, doing what makes their lives meaningful.
PATIENT BROCHURE
Patients undergoing chemotherapy have a lot on their minds. We made it easy for them to understand how chemotherapy compromises their immune system, why they need Neulasta Onpro, and how to use it.
TABLET SELLING TOOL
Amgen is one of many companies using digital selling tools. They have the advantage of being able to track a customer's interests, customize sales calls, and hold a vast amount of information that can be called up as needed.
DETAILS MAKE THE DIFFERENCE
A higher degree of certainty
​LAUNCH AD
The Cobs HVP Test provides results on the two genotypes associated with the highest risk of cervical cancer, HPV 16 and HPV 18. When used in combination with PAP, this refined information helps clinicians target aggressive intervention to women who would truly benefit
DETAIL AID
Clinicians were very satisfied with Pap for cervical-cancer screening and resistant to changing their established practice. In addition, the story behind the Cobas HPV Test data was complicated. Therefore, we took the space we needed to clearly demonstrate the new test's advantages step-by-step.
FLASHCARDS
Tucked into a pocket in the back of the detail aid, these flashcards support the sales rep in their conversations. They ask clinicians how they normally assess risk in given patient types, then demonstrate the potential benefit of using the Cobas HPV Test in addition to Pap smear.
